The National Farmers Union has announced an exclusive deal for  1000’s of farmermembers since signing an affinity deal with UK car manufacturer Land Rover. Farmer’s Union members can make big savings if they choose to buy one of the landrovers all terrain, off road multi purpose vehicles.

This announcement comes after months of discussion and is Land Rover’s 1st loyalty deal. Full paid-up members of NFU will be able to claim savings off a range of vehicles including the Land Rover Defender, Freelander and Discovery.

It is hoped that further associations will be announced between Land Rover and other supporting organisations and that these collaborations will extend to Land Rover Owner Magazine subscribers alondg with the strong communities of Land Rover enthusiasts.

A Spokesman said: “I am delighted that we have managed to secure an exclusive affinity deal with Land Rover. Farmers have been using Land Rover vehicles for many years and this new programme represents outstanding value for all of our members who can now make great savings when buying a new Land Rover at their local dealership. This exclusive deal will also allow members to offset the increase in Vehicle Excise Duty when the new bands come into force in March 2009 for all vehicles with CO2 emissions over 225g/km.  See this Farmers World article for full Land Rover additional costs

“All Land Rover products have excellent residual values and longevity with 85 per cent of all vehicles the company has produced still in operation across the globe. They also have class leading payloads and towing capacities, making them ideal for our members’ use.

“Land Rover is an historic British car marque and the company upholds the philosophy of encouraging people to buy British produce. The deal also comes in the year when not only is the NFU celebrating its centenary but Land Rover is 60 years old, making this the perfect partnership.”